Understanding the Value of Licensed CGI Content
In the fast-paced world of automotive visualisation and advertising campaigns, where every detail matters and deadlines loom large, efficiency and budget management are paramount concerns. Traditionally, creating attention grabbing visuals for automotive advertising and production projects involved elaborate photo shoots, extensive planning, and hefty production expenses. However, the landscape has evolved with the advent of CGI technology and licensed content providers like Domeble. This blog explores how leveraging licensed CGI assets, such as the hi quality CG backplates and 360 HDRI maps from Domeble, can revolutionise the production process, streamline workflows, and deliver significant cost savings for professionals in the automotive visualisation industry.
Cost Savings in Planning and Pre-production
For creative professionals in automotive production and advertising, the journey from concept to final product often begins with meticulous planning and pre-production efforts. Traditionally, this phase involved arduous location scouting, extensive coordination with multiple stakeholders, and substantial time investments from client, agency, producers, photographers, post production houses and marketers. However, the emergence of licensed CGI content transformed this cost heavy process and provided an alternative that was on the same quality and creative level as a large scale campaign production. With access to a vast library of high-quality HDRI maps and backplates from Domeble, automotive CGI artists can bypass the complexities of traditional pre-production. The elimination of location scouting and planning not only saves valuable time but also reduces associated costs, allowing teams to focus their energies on creative execution.
Reduced Production Expenses
In the realm of automotive visualisation, production expenses can quickly escalate, eating into budgets and limiting creative possibilities. Traditional photo shoots are something I know a thing or two about, and they demand significant investments in large production teams, travel arrangements, accommodation, and equipment rentals. However, by harnessing the power of licensed CGI content, professionals can unlock substantial cost savings. Domeble’s extensive collection of HDRI maps and backplates offers a cost-effective alternative to traditional production methods. With a few clicks, automotive CGI artists can access high-resolution assets tailored to their specific needs, eliminating the need for expensive on-location shoots and associated expenses. This streamlined approach not only maximises budgets, but also affords huge flexibility in project management, empowering creative teams to deliver exceptional results without breaking the bank, and of course ultimately pleasing the client.
Faster Turnaround Times
In today’s dynamic automotive landscape, speed is of the essence. Clients expect rapid turnaround times without compromising on quality or creativity. Traditionally, meeting these demands required meticulous planning, efficient execution, and often some luck with the weather and permit timings. However, licensed CGI content from providers like Domeble has changed the game. By providing instant access to a comprehensive library of HDRI maps and backplates, Domeble empowers automotive CGI artists to accelerate the production process without sacrificing quality. With licensed assets at their fingertips, teams can quickly iterate, experiment, and fine-tune their creations, ensuring timely delivery of projects to clients. This agile approach not only enhances client satisfaction but also fosters (and promotes) a culture of innovation and excellence within the industry.
How much does it Save?
Not surprisingly the cost savings are substantial. We have run several case studies side by side, and carried out detailed cost comparisons. A conclusion from this analysis shows a minimum saving of 50% using CGI content compared to a full photo production, and sometimes as much as 70%. Not only did our case studies show the savings made, we also reduced the production timelines by up to 80% by using content from our collection. One of the services we offer at Domeble is a free image search, so we take great care in dissecting agency briefs, and putting together a series of curated light boxes, that creative teams love as it savers them time and we can offer great options to fulfil their briefs. Find out more about or free searches service here.
Maximising Budgets and Efficiency
My whole career has been founded around the production of cutting edge car campaigns, directed by the best creative teams in the business, for the biggest advertising agencies in the world. It was the knowledge that I gained in my career journey that made me start Domeble and provide an alternative way of achieving the same results, and at an accessible cost. I struggled with the conflict of doing this, versus my passion for photography as a profession for years. The conflict I had in my mind and the side glances from my peers for ruining the need for pro shooters weighed heavy on me. However, after many years of running alongside both solutions successfully, it seems my decision and gut feeling that CGI content would become an essential production asset proved right.
From an agency perspective, embracing CGI technology and licensed content becomes essential for staying competitive, optimising resources, and exceeding client expectations. With Domeble’s innovative solutions, automotive CGI artists can unlock new levels of efficiency, creativity, and cost-effectiveness, propelling their projects to success in the ever-evolving world of automotive visualisation.
Should you need any further information, or needs to provide a solution to your images brief, drop us a message at info@domeble.com , and we’ll be only too happy to provide you with a series of light boxes and creative solutions.