But modern times, reduced budgets and a changing advertising landscape has meant we’ve all had to change with it.
I could see a long time ago that this was becoming the norm, and it’s one of the reasons why I started Domeble, as a viable alternative to the physical production process. Despite the resistance towards using stock (I like to call it CGI content-ready Imagery), there are many benefits as to why licensing off-the-shelf imagery is a sensible and economic route that can still fulfil the creative potential of a project.
The upfront and obvious benefits are the savings on costs and the difference it makes to the bottom line of the production numbers, which of course always bring a smile to client’s faces. When we take into consideration the production process, starting from commissioning a location scout to go and find a location, which would more often than not involve some form of travel, most likely with a flight, car hire, subsistence and accommodation not to mention the scouting fees, it already begins to add up. Then after the locations are approved, the photographer and his team will head to the location and the producer and his team will do the same – and it would not be uncommon for many other members of the crew and the agency to fly to the location too. Once in place, there would then be local transport, hotels and accommodation to add to the ever-growing set of production costs.
Check out our versatile range of imagery to aid your creative campaigns. For more information:VISIT OUR WEBSITE