How virtual reality is going to drive the automotive industry.

By Carl Lyttle | 1st April 2020

A number of technological transformations have been taking place in recent years, but given the current circumstances, they have become more rampant. One such new age technology that has transformed customer experience is Virtual Reality.

Amongst other benefits, this technology allows users to perform regular business tasks with more efficiency than usual. Leveraging virtual reality allows companies to focus on innovative processes to revolutionize their communications and user offerings.

The automotive sector, in particular, is witnessing some drastic modifications when it comes to technology. Brands like Audi and Toyota have already transformed the buying experience by creating virtual showrooms. This has been a real game-changer as potential buyers can visualize every minute aspect of a car in different environments to validate their desire to purchase it. Adoption of VR is not only beneficial to consumers but also to companies. Here’s how:

1) Better utilization of resources
When it comes to car design, it’s a known fact that the process is cumbersome and expensive. The futuristic nature of virtual and augmented reality allows automotive companies to pre-empt time-consuming superstructures and virtually rehearse as well as assess them. Designing cars virtually are massively efficient and cost-saving, and instant feedback allows many iterations of design more than any traditional process.

2) Personalization resulting in enhanced user experience
Cars are not an impulse purchase therefore providing an elaborate user experience is key. Companies that adopt virtual reality can offer their customers a well-curated experience every step of the way. Driving moments can be made interactive. Additionally, using the latest CGI technology allows the user immersion in any environment they want. Users have the tools to configure every aspect of the design and customize the model to whatever they want it to be. To see a VR version of the product or experience a virtual ride, buyers don’t even need to physically travel; sometimes, they can experience products from the comfort of their own home. Quality VR equipment can make this possible without it costing a fortune. The possibilities with VR are endless and we are convinced that this billion-dollar market is only going to get bigger. The real question is, will this mean physical showrooms become obsolete?

At Domeble, we are in the process of developing our VR technology, but we aim to provide 360° VR Environments with resolutions over 500 million pixels. Environments are supplied as expertly tone-mapped JPEGs, which are designed to look as natural as possible to the human eye and excel within virtual reality situations. We are excited to see what the future unfolds. Head over to our website for more information.


Written by Carl Lyttle- Founder at Domeble